iSearch | Integrated Search | SEO-SEM-Website Optimization

At the core of what we do for search engine optimization (SEO) is research, analysis, implementation, management. These combined with our business principles,have been found to be highly effective in gaining high "natural search results". Some have commented, "This can’t be that complicated, can’t I just do it myself?" Our response is, that if you have the determination and the time to make mistakes along the way while perfecting your craft, then frankly, it may be best if you do the SEO based work yourself. This also assumes that you have the time and the interest to maintain the effort as this not a one-time event. This is an investment that requires ongoing maintenance.
However, if you are like most companies and don't have the expertise or resources and want to utilize the expertise of a reputable partner to help develop and manage your online marketing initiatives, then the choice to work with PBA becomes quite obvious. Our iSearch™comprehensive online identity integration programs generate predictable results while remaining consistent with the goals and objectives of the online marketing plan.
Our comprehensive SEO campaigns involve a systematic approach to creating a significant online presence. Our typical "best practices" campaigns provide a detailed process to achieve high natural search rankings. We specialize in integrating campaigns with search engine optimization, search engine marketing, link building, online reputation management, email marketing and web analytics.
Often, like many business decisions, the most difficult online decisions are based on time and money. Many people have great ideas that could be implemented if the budget allowed. However, we recognize the reality that budgets are often limited. Therefore it is even more critical to be as effective with your online efforts as possible. Building a campaign based purely on low cost has proven time an again to be ineffective. Through the iSEARCH process we will determine the “best bang for the buck” putting in place the building blocks to grow your online presence in the most affective means possible.
We believe that a positive impact on the bottom line should be the primary goal of each and every campaign, but not without considerations for the entire business plan.
If you are looking at the potential of your business in the online frontier, iSearch will get you to your desired result as quickly and effectively as possible providing the best ROI.
Our Thoughts
- An effective solution is a careful balance and interaction between application, experience, insight, creativity and strategy. ~K.M. Hickerson
- Though there are many possible solutions to the daily challenges of your business, only a few will be truly effective. ~ K.M. Hickerson
- Our recommendations are driven by the wisdom of experience and the relentless pursuit of programs that work in the real world...your world. ~ K.M. Hickerson
- We are in a business and social era where ‘old school’ and ‘new tools’ coexist. Relationships still matter, however now we strive to build them on the net through “social media”. ...a text message substituting for a “hand shake”. K. M. Hickerson
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- Pay For Performance Do you have a high quality product or service? Given a mutually advantageous arrangement, our purpose under the Pay-For-Performance
Client Testimonial
- Michael Hickerson is the best consultant I’ve ever hired in my 16 years as CEO. Michael analyzed all aspects of our business and gave invaluable recommendations for areas of improvement and change. As a result of Michael’s input, we doubled our profits in less than two years. - Sue Smith of Effective Training Associates, Inc. view more
- Michael Hickerson served as President of one of the companies that I founded, STEP Communications, renamed STEP Labs. Michael was responsible for all operational aspects of the company. He focused the company with new sales and marketing plans and established relationships, both domestic and international, that put the company on a path to volume manufacturing and sales.- Steve Puthuff view more
